It’s high time for Mobile Phones. Certainly it will be dominating the gadget segment at least for some years ahead. Also, it has becom e the primary tool for web browsing for many. Many of huge websites get more mobile traffic than desktop traffic now. At present, in any segment we can assume at least one third traffic will come from mobile devices (apart from some Desktop oriented subjects!). We have also examples where more than 80% search traffic generated from mobile devices.
At the same time we are witnessing a shift from Desktop advertising to Mobile advertising from the Ad Networks. Now Desktop ads are not giving much to the publishers, except some reputable firms like Adsense or Media.Net etc. These Ad Networks are focusing more towards Mobile ads and coming up with different ad formats. For Desktop ads they are giving CPM so low that unless a site gets some thousand page views per day, even the domain cost will not be recovered in a year! However, for their mobile ads they are promising some good figures.
But, the concern here is very big. Many of the Ad Networks are affected by redirection ads now. We have tried many Ad Networks and found that page redirection malwares are present in most of them. This is a huge problem- you are not only losing your viewer, but in any time Google Search will flag your site for ‘Sneaky Redirects’. We can not directly blame the Ad Networks, as they get them from RTBs, but they are willfully or unwillingly (if their algorithm is not prudent to stop such ads) allowing them to pass.
So, whenever you are implementing an ad code from any Network, you should check time to time in your Phone whether ads are appearing as you expected. If any redirection is occurring, immediately remove the code from your site.
Also, you should know that those redirection ads come from any ad unit. It may be Banner, Interstitial or any other format they name it. Your hard work for a site should not result a redirection to another site and that too for some penny!