Google Play Store is checking apps before it being available in the Play Store. The iTune app store already doing it. Previously Play store allowed developers to publish apps without any authorization. The new system may deny an app to be published in Play store.
Is is good or bad for the developers?
Before getting an answer, we should focus how Google is checking apps. Is the system fully automated or have any human intervention? Although some pundits are telling that human is involved in the process, it is very unlikely that the whole test is done by human. There may be a very tiny role of human in the whole testing process.
How we can tell that? It is seen that for an app to be published from submission time, it takes some hours only; in most cases two-three hours. Considering the fact that the amount of apps uploaded to Play store per hour, we can assume that during such small time-frame human involvement is very little. Here we should know that Apple iTune takes some days and apps have to pass a rigorous testing process. Google Play may test apps with some predefined algorithm and human may come at the last stage for some minutes!
Whatever may be inside story, for the developers/publishers it is not a bad news. At least they can know if the app is eligible for Play store as per their policy or not. If any app is rejected, Play store send mails with reasons for rejection. It will help developers to rectify the app an re-submit it.
Previous system brought nightmares for some developers. Google starts banning apps in a row for three-four times and then terminates the developer account. The reasons mainly was some policy violations like Ad policy, Copyright issue etc.
Hope the new system gives some confidence to developers. The pre-checking of apps may reduce the chance of banning apps after publishing it. Still we have some doubts, specially for the time taken by Play Store for publishing an app. Hope that during those hours they check the app completely and later on they just don’t ban apps in random automated process.