Adsterra ads may cost you your valuable Google Search traffic. This is a point to be noted if your site mostly depends upon Google search. Most of the Bloggers or Webmasters get their main traffic from Google search. In that scenario, a total loss of traffic from Google Search may be unacceptable for most of them, especially when you earn a penny from the Ad Network.
Google, in its official Webmaster Blog, has already said what they mean about ‘Deceptive’ behaviour and Social Engineering. So, to repeating them all here is not wise. If you are not known to the matter, you can read the full article Here.
Well, in my case I was unknown about the fact. Since, Google has hundred of policies in different subjects we are related to, we come to know when we fall prey to one of them!
In one of our site, we implemented Adsterra ads. First we put a 320×250 widget in right column top. For two days we noticed the reports at Adsterra. We found that although impressions are generating, revenue was not there. We also found CTR is very low. We thought due to low CTR, may be there was no revenue. However, in some forum we learnt that Adsterra CPM may be anywhere between 0.2 to 1. But in our case it was just ZERO. For around 5000 impressions, we got revenue of $0.002!
We thought why don’t we put a code in the article body itself. We were in view that CTR will be high there. So, we took a 468×60 unit and placed it below title of a article.
After half an hour when we checked our site stats, we found that views are not gaining. It was a surprise to us as the site should gain at least 50 page views within that time. We waited for some more time, but there was no much improvement. We assumed that there must be some problem coming from Google Search and so we logged in to Google Webmaster Tools.
In Webmaster Tools we found that not only the domain but it’s subdomains too got a red mark on the left and there was a link in the right to check property health. When we checked that we came to know about what happened for Adsterra.
Here is the ad look alike that was appearing in our site (image link taken from Google’s blog):
I am not here to defame or make false claim about the Ad Network. I am just telling our story with Adsterra and what consequences may follow for others if their ads are used.
We as ‘Publisher’ (as they call us!), don’t have that much free time to complain with Ad Netwoks’ support tickets just to give a long detail list and to hear that was not their fault. So, adopt those who suits you and abandon who does not suit. But instead of earning, if we get a Negative something, it’s really annoying!