Startapp and Airpush are the two most talked about ad networks among Android developers. Aggressive marketing of their products through different ad channels, forums and websites have given them edge over the peers.
These two networks can not be categorized as CPI, CPA etc. It is not a pure CPM network either. Developers gets some nominal eCPM even if there is no install of apps directed from a developers’ app. Most of the other networks works in CPI model, where developers do not get a single penny, if no install is followed from an app.
Some developers get a reasonable eCPM of 1-3 from the two networks and therefore they are quite popular.
However, both the networks are popular for bad reasons too! The apps with the two networks sometimes get banned in Google Play. Some (generally two or more) repeated violation leads termination of Google Play Publisher account. The main issues that Google Play mentions are Ad policy and App promotion policy violation. Many forums are flooded with such issues with Google Play.
Both the networks come with a NEW SDK everytime telling it fully complied with Google Play. However, none of them get excuse from Google and the developers suffer.
So, if you are thinking of adopting the two networks, you should be ready for a compromise with your Google Play developer account!
Again a problem with Startapp is that their interstitial loads one by one for two-three-four times at a time, which is quite annoying when user navigates an app.
A Google Play publisher account is must for Startapp as it needs the Play Store url for activating an app. The same is not applicable for Airpush.
A comparison between the two networks gives us the following points:
|Ad formats||Interstitial, Native ad, Banner, Exit ad, Slider||Several formats- Banner, Smart Wall, Audio ads, Video ads, Push notifications, Interstial etc.|
|Payment Methods||Wire Transfer, PayPal, e-Check/Local bank transfer||PayPal, Wire Transfer, ACH|
|Payment Shedule||Net 30||Net 30 (at present revised at net 45), Weekly payment with minimum threshold of $300/week.|
|Minimum Payout||$50||$10 for PayPal, $50 for ACH|
|Average eCPM||Varies. Anywhere between .00 to 5!||0.80-2.50|
|SDK permission||Internet, NETWORK_STATE||Internet, NETWORK_STATE, PHONE_STATE|
|Pros||Timely payment||Free from Google!|
|Good Support||Timely payment|
|Reach to most locations||Good Support|
|Many ad formats||Reach to most locations|
|Many ad formats|
|Cons||SDK issues with Google Play compliance.||SDK issues with Google Play compliance.|
|No stable eCPM in daily basis.||No stable revenue|
|Needs Google Play link to activate||Sometimes poor advertisements may be displayed|
|Insterstitial loads one after another annoys user.|